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Built to perform

Websites &
online marketing.

Your website and online marketing are important tools to reach your target audience(s) and convey your story. Whether it’s for yourself, your business, or a client, I’m happy to help you further.

Go straight to
More than code

people & strategy first,
then technology

A good website is not a goal in itself; it is the heart of your online presence. The platform where all your marketing leads to and works from.

Social media, email, ads, search engines, events, flyers, business cards: all these channels are touchpoints in a customer journey. Online and offline. When they align and refer to each other, they strengthen one another.

That is why building with me always starts with the question: who do you want to reach, with what goal, and how does the website fit into that picture? Once that is clear, we start with the rest.

And is specific expertise needed? Then I’ll bring in the right person from my extensive network of trusted designers, copywriters, marketers, ads specialists, etc.

A website that actually works?

7 pillars of
a good website

A good website isn’t based on luck.
With the right building blocks in every phase (starting, building, growing), you take your website to the next level.

Whether you’ve already laid the groundwork or are just starting out, I’m happy to help you further.

Let's get started!
Starting

what, for whom and why

Goals, target audiences, customer journey and positioning.

The strategy behind your site shapes every decision that follows.

Brand & identity

Who are you and what’s your story?
Translated visually into branding, design and atmosphere, so someone can see and feel at a glance who you are.

layout & structure

Treasure hunts are fun, but not on your website. A clear structure strengthens your story and makes it easy for visitors to find what they’re looking for.

Building

Building & developing

A good start is half the battle. From one-pager to webshop or online tool built in WordPress: the user-friendly, market-leading CMS (other systems available on request). Fast, secure, easy to use and built to last.

Copy & visuals: the filling

Don’t underestimate the power of authentic, quality content. No endlessly repeated keywords or grainy photos. Good content tells your story, attracts visitors (and search engines) and moves them to act.

website ecosystem

Hosting, domain name, email, analytics, integrations. Your website isn’t an island. Every link in the chain matters and shapes how well it performs.

Growing

Ongoing development & refinement

So the website’s finished now, right? Wrong. A good website isn’t a finish line, it grows with you. Use data and feedback to see what’s working and adjust where needed. With maintenance, valuable content and data-driven improvements, you keep moving forward.

Let's get started!

Different types of websites

I often hear the question, what does a website cost. My answer: what does a house cost? No two websites are the same: there are endless possible forms, each with its own goal. For example, think of:

one-pager or landing page Short and powerful. Everything on one page.
online business card Professional online presence for the solopreneur or freelancer.
corporate website Extensive website with portfolio, services, and content.
‘careers’ website Become the employer talent wants to work for
lead machine Everything for the clicks, views, and contact requests
online portal Private environment for customers, employees, or members.
online tool Calculator, quote tool, match test, or other interactive application.
webshop From small shops to large e-commerce environments.
  • one-pager or landing page Short and powerful. Everything on one page.
  • online business card Professional online presence for the solopreneur or freelancer.
  • corporate website Extensive website with portfolio, services, and content.
  • ‘careers’ website Become the employer talent wants to work for
  • lead machine Everything for the clicks, views, and contact requests
  • online portal Private environment for customers, employees, or members.
  • online tool Calculator, quote tool, match test, or other interactive application.
  • webshop From small shops to large e-commerce environments.

Do you already know what kind of website you need or are you still looking?
I’m happy to help you on your way

Let's get started! See previous projects
Gewoon Leuk Speelgoed website

Need a webshop?

A webshop is more than a website with a shopping cart. It is the place where visitors must trust, decide, and check out, preferably without any hitches. I build fast, well-functioning webshops in WooCommerce or Shopify that give your customer the right online experience and are easy for you to manage.

In addition, I like to think along about the complete flow: shipping, returns, payment methods, and inventory management—exactly the things that starting entrepreneurs often only encounter once the shop is already live.
Also possible:

  • Wishlists and gift cards
  • Your own B2B shop or private customer environment
  • Product configurators for custom work or variable options
  • Integrations with your inventory system or CRM
(web)shop till you drop
how do you stand out online?

Take your website to the next level

User experience

Make sure your website fits your target audience like a glove. Make it effortless to visit and manage. Think clear navigation, obvious calls-to-action and a smooth flow from visit to action.

Speed & performance

People drop off within 3 seconds. Don’t lose their attention, make sure your website runs fast and smoothly. Think optimised images, smart caching and a server that doesn’t buckle under pressure.

Findability

A great story is nothing without an audience. Think technical SEO, structured data and clear metadata, so people, search engines and AI agents can find you.

Digital accessibility

Being truly inclusive and accessible online is rarer than you’d think. Think sufficient colour contrast, a clear heading structure and full keyboard and screen reader support.

Security & reliability

A website you can trust, right down to the engine room. Think SSL, regular updates, strong passwords and active monitoring.

Measurability

Gather data and use the insights to keep improving. Think Google Analytics, heatmaps and conversion tracking.

Integrations & automation

API connections and automated workflows, so you can work faster and more efficiently. Think CRMs like Pipedrive or Salesforce, scheduling tools, newsletters, sales leads or shipping labels. It’s all possible.

Interactive tools

Interaction means engagement. Think quote tools, calculators, match tests, configurators or other custom functionality.

User experience

Make sure your website fits your target audience like a glove. Make it effortless to visit and manage. Think clear navigation, obvious calls-to-action and a smooth flow from visit to action.

Speed & performance

People drop off within 3 seconds. Don’t lose their attention, make sure your website runs fast and smoothly. Think optimised images, smart caching and a server that doesn’t buckle under pressure.

Findability

A great story is nothing without an audience. Think technical SEO, structured data and clear metadata, so people, search engines and AI agents can find you.

Digital accessibility

Being truly inclusive and accessible online is rarer than you’d think. Think sufficient colour contrast, a clear heading structure and full keyboard and screen reader support.

Security & reliability

A website you can trust, right down to the engine room. Think SSL, regular updates, strong passwords and active monitoring.

Measurability

Gather data and use the insights to keep improving. Think Google Analytics, heatmaps and conversion tracking.

Integrations & automation

API connections and automated workflows, so you can work faster and more efficiently. Think CRMs like Pipedrive or Salesforce, scheduling tools, newsletters, sales leads or shipping labels. It’s all possible.

Interactive tools

Interaction means engagement. Think quote tools, calculators, match tests, configurators or other custom functionality.

I want to level up!
Project seeking developer

Collaborating with a developer

As an online marketer, (web) designer, or agency, you sometimes need someone who can technically implement what you envision. Someone who speaks your language, switches gears quickly, and understands what is needed both technically and from a marketing perspective.

This can be done in various ways: a full website project, implementing specific advice, an audit, or temporary reinforcement of your team on-site or remote. Do you work in North Brabant or North Limburg? Then we can also discuss the possibilities for working on-site.

And whether you work from Figma, Adobe XD, an SEO report, or your own briefing, I’ll think along about ease of use, technical SEO, measurability, and feasibility.

Working for you as a marketer, agency, or organization, or as a direct link to your client: we’ll look together at what works best. Feel free to contact me.

More about collaborating View previous collaborations

website hosting & service

With a website or webshop, one of the most important parts is often forgotten or underestimated: website hosting and technical maintenance.

It’s also not something you see directly on the front end, but it’s crucial for how your website performs, both for your visitors and for search engines.

And honestly, you don’t want to be dealing with that at all: you just want your website to work quickly and reliably.
I totally get that. That’s why I’m happy to take that off your hands with a website hosting & service package.

What does that include? How about…

  • Fast, reliable hosting on Dutch soil
  • A fixed amount per year or per month, without complicated packages or hidden costs
  • Daily backups and active security & monitoring
  • Speed optimizations so your site is always performing at its best
  • Reliable email handling for things like contact forms
  • Technical support for issues and small questions
  • Direct contact instead of a slow helpdesk
  • A website that stays technically up-to-date
Host my website!

Full-service online marketing

Do you want the complete picture from branding and strategy to websites, copy, print, social media marketing, and monthly blogs?

Together with graphic designer and social specialist Marlon van Kessel and copywriter and SEO specialist Manon Schepens, we form ‘Als een lopend vuurtje’.

We love working with you on unique online marketing to spread your brand. Whether you want to come across as professional and formal, or perhaps a bit bold, we’ll take care of it!

View the website

Improving your current website

Did you have a website made not too long ago, but still see opportunities for improvement? You don’t have to rebuild everything right away. Often, a targeted audit or a few concrete adjustments are enough to take that next step. I’m happy to help with that too:

  1. In an informal introductory meeting, we’ll go over your wishes and the specifics of your website.
  2. Next, I’ll take a look under the hood so we know what we’re working with.
  3. Finally, you’ll receive a proposal on how to tackle it, with no obligation.

This way, you know exactly what you’re getting and what it costs beforehand.

Read more

what do others say?

Want to get in touch?

Drop me a text, email, DM or carrier pigeon! I’m happy to arrange a no-obligation introduction, in person or online, whatever suits you.

That way you can see, without any commitment, whether we’re a good match and whether we can strike gold together online.

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